CHLA Member Benefits


Legislative Representation

  • We actively work with our lobbyists at Sewald Hanfling Public Affairs to monitor the Colorado legislative session each year, propose new legislation to strengthen the hotel industry, and defeat onerous bills.

Marketing & Networking Opportunities

  • Members receive a free listing in our directory and on our website. In addition, members are invited to network at our Annual Conference, our Board and Committee meetings and other events throughout the year.

Expert Advice

  • CHLA members have access to free legal and tax hotlines, which provide members with quick answers to complex questions.

Education Initiatives

  • CHLA participates in numerous education initiatives throughout Colorado, including this one in partnership with the Colorado Tourism Office and Leave No Trace Center For Outdoor Ethics.

Employee Awards

  • Our annual Stars of the Industry Awards Programs honor lodging employees and properties that best symbolize quality service in this industry. In addition, to the Stars of the Industry Awards, we also honor a Hotelier of the Year, Emerging Hospitality Leader.

Training Programs

  • Through CHLA University, we provide members with significantly discounted certification programs for their employees in partnership with the American Hotel & Lodging Educational Institute.

Member Discounts

  • Members receive discounts from industry suppliers as well as job listings through our exclusive partnership with, Colorado’s leading hospitality job board.